Summer is the ultimate time to kick your marketing campaign into high gear, but you can’t do so without effective marketing techniques at your fingertips. Try these tips to take advantage of the summer moving rush and capture as much business as possible.
Build a Summer-Themed Landing Page
A landing page is a standalone web page created specifically for marketing purposes. Any of advertisements or links that you use your summer marketing campaign can direct visitors to your landing page.
Unlike your homepage, the entire purpose of a landing page is to capture the visitor’s email address and share an interested and useful “freebie” such as a guide, ebook, or checklist. Since the summer season is in full swing, you can consider offering the following freebies on your landing page:
- Top 5 DIY Projects For Your Yard
- Your Ultimate Summer Vacation Checklist
- How to Find the Perfect Caribbean Resort
Your landing page will not directly sell visitors on real estate, but your freebies will generate interest, help them view you as an industry expert, and give you another warm lead to follow. Read more