Getting More From Your Summer Marketing Campaign

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Summer is the ultimate time to kick your marketing campaign into high gear, but you can’t do so without effective marketing techniques at your fingertips. Try these tips to take advantage of the summer moving rush and capture as much business as possible.

Build a Summer-Themed Landing Page

A landing page is a standalone web page created specifically for marketing purposes. Any of advertisements or links that you use your summer marketing campaign can direct visitors to your landing page.

Unlike your homepage, the entire purpose of a landing page is to capture the visitor’s email address and share an interested and useful “freebie” such as a guide, ebook, or checklist. Since the summer season is in full swing, you can consider offering the following freebies on your landing page:

  • Top 5 DIY Projects For Your Yard
  • Your Ultimate Summer Vacation Checklist
  • How to Find the Perfect Caribbean Resort

Your landing page will not directly sell visitors on real estate, but your freebies will generate interest, help them view you as an industry expert, and give you another warm lead to follow. Read more

Thinking Outside the Box to Find Real Estate Leads

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A business without leads is like a well without water. You might have the best homes to sell, but those homes will sit languishing on the market until you find prospective buyers. However, we all know that the process of finding legitimate leads isn’t always easy. Try these out of the box ideas to accumulate new leads and accelerate your sales.

Give and Get Referrals: A Two-Way Street

There are many service professionals in your local area who come across potential real estate leads every day during their meetings and appointments. Divorce attorneys, financial advisors, and human resource managers are just a few examples of the professionals who could help you find leads.

This lead generation system is based on referrals, but it must be a two-way street. If you can prove you bring value to the business relationship, and a local divorce attorney or financial advisor can do the same, then you can generate referrals for each other.

For example, divorce attorneys are often the first to know when the sale or purchase of a home needs to take place. Your divorce attorney contacts can recommend your name or provide your business card. There’s your lead! Read more

Marketing Your Home to Millennials: What You Need to Know

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As you prepare to sell your home, you will put yourself at a major disadvantage if you don’t take meaningful steps to reach millennial homebuyers. As of 2015, Millennials became the largest generational group in America, making them even bigger than the Baby Boomers! Any person born between the early 1980s and the early 2000s is considered a Millennial, which means that most are now between 18 and 34 years old. By marketing to this growing group of buyers, you can sell your home quickly and easily.

Become a Master of Technology

Perhaps no two terms have become so closely correlated as “Millennial” and “technology.” If you want to reach Millennials to let them know that your home is on the market, utilize all technology avenues first: Read more

How to Craft an Effective Open House Flyer

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You don’t want to invest your time and effort into creating marketing pieces that will be largely ignored, so it is important to use techniques and strategies that are proven to deliver results. The following ideas will help you craft an effective open house flyer to boost your sales.

Let Your Picture Do the Talking

Choose one or two pictures to show as the focal point of your flyer, and make sure those pictures display your property in an attractive, appealing, and complimentary way. If done well, your pictures will be persuasive enough to encourage potential buyers to read the rest of the information on your flyer. It all starts with grabbing their attention! Read more

Email Marketing for Realtors: 4 Tips for Making Sure Your Newsletters are Opened

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Even in our world of social media and smartphones, email marketing is still a powerful and affordable way to strengthen your business and support your sales. But only if it is done right! First you need to avoid becoming a victim of the delete button, and then you need to persuade your viewers that your email is worth opening. The following tips will help you craft your marketing emails in a way that will improve your open rates and grow your customer base.

Promise Value

This might seem obvious, but it’s worth a reminder because value isn’t always easy to provide. There’s no doubt that you have many brilliant ideas swirling around in your head that you want to share with your clients, but how can you convey those ideas in an attention-getting way? Try the following: Read more

Five Top Habits of Successful Real Estate Professionals

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Working in the real estate industry requires a unique blend of skills: you need to be a marketing expert, an extrovert, a social media star, a local guru, a property evaluator, a mathematician, and so much more! So, what are the top five habits that will help you reach success and continue to achieve it throughout your career?

Manage Your Time Strategically

Poor time management can defeat even the most qualified real estate professionals. It is essential that you remain purposeful and mindful with your time in order to make a real difference with your actions every single day. Consider your tasks of lead generation, follow ups, and meetings with clients. How can you best split your time between those priorities each day?

Be Proactive on Predictable Issues

If you are continually forced to react on the defense to issues as they unfold, you will always feel like you are treading water. This is why it is so important to deal with issues before they have a chance to arise. As a seasoned real estate agent, you have enough experience to sniff out problems a mile away. Don’t hide from them until they become a reality; tackle them proactively to keep everything running smoothly. Read more

The Importance of Establishing a Strong CRM for Real Estate Agents

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As a real estate agent, you have doubtlessly heard the term “CRM” tossed around in conversation, but do you really understand what it means or how to best utilize it for your own gains? Establishing a strong Customer Relationship Management (CRM) application can make or break your efforts in the real estate market. Here is everything you should know!

What Exactly Is a Customer Relationship Management (CRM) System?

Unlike an excel sheet with an overwhelming list of names, emails, and phone numbers, a CRM is a comprehensive system that helps you manage your interactions with customers, clients, and sales prospects. It uses technology to most efficiently organize, automate, and synchronize your entire real estate business process. In this day and age, every successful business has a well-oiled CRM application providing support in the background.   Read more

Creating Useful Videos to Promote Listings

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Technology has made many components of life convenient, but it is also pushing us to become more innovative and unique in our pursuit of real estate clients. If you use social media to communicate with your customers and expand your client base, then you are probably wondering how you can take your marketing to the next level. How can you stand out from others in your industry by catering to clients who eat and breathe technology? The answer is surprisingly simple: videos.

Promotional videos are powerful marketing tools. They make it possible to convey information without print and capture the attention of social media users more inclined to watch than read. You don’t have to be a professional videographer to get started in this realm. These ideas will help you succeed.

Informational Videos: You’re An Interesting and Entertaining Expert Read more

Best Practices for Real Estate Agents Using Facebook

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Whether you love it or hate it, Facebook has become an integral part of our modern world. Your grandmother is on Facebook, your old high school teachers are on Facebook, and so are your real estate clients. This means that you need to adopt strategic Facbeook habits and cultivate a strong social media presence. Doing so will boost your sales and help you maintain loyal, supportive customers.

Start With a Goal

Facebook can be a marketing goldmine, but only if you approach each post with a specific goal. Identify where you are posting to spread awareness of your brand, assert your position as a trusted industry expert, or generate leads on properties. Each goal has its place in your marketing portfolio; just be sure to identify the purpose of each post to ensure it most effectively reaches your audience. Read more

Email Marketing Tips for Real Estate Pros

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Your success as a real estate agent is greatly influenced by your knowledge of local properties and penchant for persuasion, but it is also dependent upon the marketing strategies you employ to gain and retain clients. Email marketing is one of the most affordable and effective strategies that you can utilize to propel your success. In fact, research suggests that it is more reliable than paid ads on social media platforms, while delivering higher returns on your investments!

However, you can’t just launch into an email marketing campaign without strategic planning. It’s essential to identify and implement the strategies that will maximize your open rates and ensure that your emails strengthen your credibility within the industry.

Focus on Nurturing a Relationship With Your Clients Read more