The Most Important Habits of Successful Real Estate Agents

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Finding success in your career isn’t mere luck. There are specific habits and tactics that all professionals can use to succeed. This is especially true for real estate agents. As a real estate agent, you don’t simply sit at a desk and complete menial tasks. You are out there hustling for every sale! The following habits will help you meet and surpass your goals in the New Year.

Embace New Technology

You don’t need to become an expert on every social media platform out there, but you will gain far more traction with your business if you strategically utilize the best technologies available. Texting and email are no longer enough! You want to gain a Facebook or Instagram following, create virtual reality tours for your properties, master a brokerage CRM, and download helpful apps onto your phone. Rome wasn’t built in a day, and it might take you all of 2018 to feel comfortable with some of the newer tech tools. Just start somewhere; it will pay off! Read more

The Best Apps to Help Real Estate Agents Succeed

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Technology has rapidly and dramatically revolutionized the real estate industry. Realtors now have instant access to some of the most innovative and advanced systems that make it easier than ever to increase business and productivity. Smartphone applications, known simply as “apps,” are some of the most powerful components of technology that real estate agents can use. The following list highlights popular apps that have proven time and time again to boost sales, attract customers, and support success.

Open House Pro: This app helps to make open houses more efficient and productive by replacing the paper and pencil sign-in sheet. Instead, you can use Open House Pro to create a digital sign in sheet that automatically follows up with event visitors afterward. Think of how many other tasks you can accomplish when open house follow-up is done automatically!  

TurboScan: Scanning documents has always been an incredibly time consuming necessity for realtors, but thanks to TurboScan, it doesn’t have to be anymore! TurboScan gives your smartphone the ability to function like a scanner so you can scan important documents from your car, the kitchen of a model home, or anywhere else! This valuable app allows you to send important documents to your clients, mortgage partners, and outside vendors without any delay. Read more

Use This Open House Marketing Checklist to Streamline the Selling Process

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We’ve all heard home selling stories that sound more like nightmares. If you are initiating the process of selling your own home, preparing for a successful open house is one of the most effective ways to ensure the successful sale of your home. Not sure how to begin preparing for your open house? Don’t worry, this checklist will guide you through every important step!

One Week Before Your Open House

Once you have selected a day that you can commit to hosting an open house, you can begin preparing. Seven days before your open house is scheduled to kick off, it’s time to advertise! Use a combination of print, verbal, and online marketing strategies to spread the word. Send invitation postcards around your local community, post an invitation on various social media outlets, and call and invite friends and neighbors. You can even mark your open house on MLS, Zillow, and Craigslist. This is also the best time to hire a caterer and staging company to help your open house look and feel as professional and persuasive as possible. Read more

Should Real Estate Agents Embrace Snapchat?

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You may know Snapchat as the social media platform that uses real-time visual communication to connect friends in a totally unique way. Unlike Facebook or other social media giants, Snapchat seeks to help users communicate through the camera and create authentic screen-to-screen relationships. Though it’s incredibly popular among younger generations, it turns out that Snapchat isn’t just for teenagers! Real estate agents can actually find true value in using Snapchat to connect with their communities and foster familiarity with potential clients. Read more