Guerilla Marketing for Selling For Sale By Owner

Selling a home as a “for sale by owner” can be a difficult task. You can’t hope to compete with real estate agents who have MLS listing services and lead generation tools at their disposal when it comes to placing ads and getting your listing in front of the masses. But unlike real estate agents, you are free to advertise in other ways. Guerilla marketing is how small businesses and sole proprietors have drummed up business for years, and there is no reason not to use these techniques for your own purposes.

Flyers Everywhere

Creating a flyer for your home for sale is a fairly simple process if you have a computer. A flyer only needs the basic information about your home for sale and your contact information. You can often post flyers around your neighborhood in grocery stores, restaurants, retail establishments, and post offices. If you are part of a homeowners association, there may be some additional places to post your flyer.

Flyers work best if they are designed with tabs that people can tear off with your phone number and the address of the home for sale. This makes it much more likely that you will get people to contact you. If you just have a basic flyer, prospective buyers may not remember your information to contact you later.

Numbers Game

Marketing anything is really a numbers game, and selling a home is no different. The more people you get to see your home for sale, the more likely you are to find a buyer quickly. You will often need to get your listing in front of a large number of people to get just a handful of prospective buyers. Tell everyone about your listing and get friends and family to post flyers or place the listing on their social media. Word of mouth is also very powerful, so the more people who know about your home for sale, the quicker you will find a buyer.

For more tips about selling your home for sale by owner, contact us today or browse our site.