As a real estate agent, you have doubtlessly heard the term “CRM” tossed around in conversation, but do you really understand what it means or how to best utilize it for your own gains? Establishing a strong Customer Relationship Management (CRM) application can make or break your efforts in the real estate market. Here is everything you should know!

What Exactly Is a Customer Relationship Management (CRM) System?

Unlike an excel sheet with an overwhelming list of names, emails, and phone numbers, a CRM is a comprehensive system that helps you manage your interactions with customers, clients, and sales prospects. It uses technology to most efficiently organize, automate, and synchronize your entire real estate business process. In this day and age, every successful business has a well-oiled CRM application providing support in the background.   Read more

Whether you love it or hate it, Facebook has become an integral part of our modern world. Your grandmother is on Facebook, your old high school teachers are on Facebook, and so are your real estate clients. This means that you need to adopt strategic Facbeook habits and cultivate a strong social media presence. Doing so will boost your sales and help you maintain loyal, supportive customers.

Start With a Goal

Facebook can be a marketing goldmine, but only if you approach each post with a specific goal. Identify where you are posting to spread awareness of your brand, assert your position as a trusted industry expert, or generate leads on properties. Each goal has its place in your marketing portfolio; just be sure to identify the purpose of each post to ensure it most effectively reaches your audience. Read more

Your success as a real estate agent is greatly influenced by your knowledge of local properties and penchant for persuasion, but it is also dependent upon the marketing strategies you employ to gain and retain clients. Email marketing is one of the most affordable and effective strategies that you can utilize to propel your success. In fact, research suggests that it is more reliable than paid ads on social media platforms, while delivering higher returns on your investments!

However, you can’t just launch into an email marketing campaign without strategic planning. It’s essential to identify and implement the strategies that will maximize your open rates and ensure that your emails strengthen your credibility within the industry.

Focus on Nurturing a Relationship With Your Clients Read more

Technology has rapidly and dramatically revolutionized the real estate industry. Realtors now have instant access to some of the most innovative and advanced systems that make it easier than ever to increase business and productivity. Smartphone applications, known simply as “apps,” are some of the most powerful components of technology that real estate agents can use. The following list highlights popular apps that have proven time and time again to boost sales, attract customers, and support success.

Open House Pro: This app helps to make open houses more efficient and productive by replacing the paper and pencil sign-in sheet. Instead, you can use Open House Pro to create a digital sign in sheet that automatically follows up with event visitors afterward. Think of how many other tasks you can accomplish when open house follow-up is done automatically!  

TurboScan: Scanning documents has always been an incredibly time consuming necessity for realtors, but thanks to TurboScan, it doesn’t have to be anymore! TurboScan gives your smartphone the ability to function like a scanner so you can scan important documents from your car, the kitchen of a model home, or anywhere else! This valuable app allows you to send important documents to your clients, mortgage partners, and outside vendors without any delay. Read more