4 Tips for Efficiently Marketing Your Home

Just as in business, the way that you market your home can make or break your sale. The more exposure the better, but only if your home is in the type of condition you want hundreds of prospective buyers to see. These following tips will help you plan to successfully market your home for a quick and easy sale.

Write Your Listing Ad Strategically

As you write the description of your home that will accompany its pictures, remember that you’re not writing an essay. You must be short and precise while still being thorough. This means you need to stick to the facts, such as the number of bedrooms, bathrooms, and any key features that will appeal to prospective buyers.

Perhaps you have a remodeled kitchen, large deck, finished basement, or backyard pool. Describe each in one sentence so that your audience will know what your home offers without feeling overwhelmed by too much detail. Also be sure to include keywords that buyers will scan for, such as “Great school district” or “move in ready.”

A Picture is Worth MORE Than a Thousand Words

The pictures that accompany your listing description should be flawless and make buyers think they are looking at a model home. Don’t show the clutter of clothes in your closet, or snacks strewn on the kitchen counter. Stage your home before pictures are taken to make them as appealing as possible. Remember that prospective buyers don’t want your furniture and belongings; they want your home, so you need to think of your furniture and decor as props.

Hold an Open House

You want to make your home accessible to interested buyers, because if your property is difficult to view, buyers will lose interest and move onto the next home. Once your listing is published and your home is staged, hold an open house. While the open house might not result in an immediate sale, it will help spread word about your home and get more buyers interested.